Here is a colorful promotional package by The Official Tourism Website of Ministry of Tourism, GOI.
What appealed to us is the use of colors in the ads to convey the idea. The concept of using the colors has added beauty & attraction to the whole theme.
Charcoal grey - have a thirty-six-course banquet cooked for you. Shop for over sixty kinds of tulips. Access e-mail round the clock. All without ever setting foot on land.
Mustard yellow - 100% recyclable. 100% self-sufficient. 100% rural tourism.
Maroon - born 563 BC. Enlightened in 528 BC. Great passing in 483 BC. Still lives in millions of hearts. The Enlightened One.
R. Green -all eyes on the world's fastest growing region. After all, one can't help but sit up and notice 130,000 species of flora and fauna, and almost 2 billion acres of forest.
Technicolor.
Tea green - Darjeeling is the champagne of teas, grown high in the valleys where the world's smallest train does its rounds. Assam is known for its full-bodied flavor, as robust as the one-horned rhino that roams in its plains. In Munnar, you could even get a taste of a planter's life in sprawling bungalows, British-era buildings with tennis, golf, bridge and of course high tea.
Water colors - 232 lakes. 273 rivers. 7,517 km of coastline. Incredible. Choose your color.
And here are a few more of the print ads:
What appealed to us is the use of colors in the ads to convey the idea. The concept of using the colors has added beauty & attraction to the whole theme.
Charcoal grey - have a thirty-six-course banquet cooked for you. Shop for over sixty kinds of tulips. Access e-mail round the clock. All without ever setting foot on land.
Mustard yellow - 100% recyclable. 100% self-sufficient. 100% rural tourism.
Maroon - born 563 BC. Enlightened in 528 BC. Great passing in 483 BC. Still lives in millions of hearts. The Enlightened One.
R. Green -all eyes on the world's fastest growing region. After all, one can't help but sit up and notice 130,000 species of flora and fauna, and almost 2 billion acres of forest.
Technicolor.
Tea green - Darjeeling is the champagne of teas, grown high in the valleys where the world's smallest train does its rounds. Assam is known for its full-bodied flavor, as robust as the one-horned rhino that roams in its plains. In Munnar, you could even get a taste of a planter's life in sprawling bungalows, British-era buildings with tennis, golf, bridge and of course high tea.
Water colors - 232 lakes. 273 rivers. 7,517 km of coastline. Incredible. Choose your color.
And here are a few more of the print ads:
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